projects
advertising / branding
Pantone 7464
Pantone 7472
Pantone Cool Gray 3
Pantone 7473
Pantone 7464
visual / ui / ux
Pantone 7473
Pantone Cool Grey 3
Pantone 7472
Pantone 7464
Pantone 7473
Pantone Cool Gray 3
illustration
Pantone Cool Grey 3
Pantone 7473
Pantone 7472
Pantone 7464
resumé
With two decades of corporate, startup and freelance experience, in areas such as visual / UE / UX design, marketing and illustration, I not only have the technical skills necessary to bring new ideas to life, but also a deep understanding of the larger role design plays in achieving company goals.
I have excellent collaborative and brainstorming skills, am able to effectively communicate with everyone from developers to VPs and am driven to produce products that exceed the goals set out for them.
In short, I am more than a designer. I am a business professional that just happens to spend more time working in Photoshop than in Excel.
I have excellent collaborative and brainstorming skills, am able to effectively communicate with everyone from developers to VPs and am driven to produce products that exceed the goals set out for them.
In short, I am more than a designer. I am a business professional that just happens to spend more time working in Photoshop than in Excel.
I specialize in
- Sales / Advertising design
- Visual / UI / UX design
- Illustration
- Concept brainstorming
- Copywriting
- Designing with an eye on coding
- Making things happen
I excel at
- Working under tight deadlines
- Adapting to fluid requirements
- Being creative under pressure
- Managing projects and people
- Effective collaboration
- Writing copy that sells
- Learning new systems quickly
I know
- Photoshop
- Illustrator
- InDesign
- Sketch
- PowerPoint / Keynote
- HTML
- CSS
- Javascript / JQuery
- PHP
- DreamWeaver
- Lightwave / 3DS
- Premier / Avid
- After Effects
work history
UCSF Health, Design Lead, Marketing - Oct 2019 to Current
With the full-time Design Lead going on leave, I was brought into this contract role to cover design needs during the launch of the new UCSF Health website, as well as the start of development on a second, new site.
With my background in marketing design, I also took on some non-web design duties including a large print campaign announcing the new site's launch, Social assets and a mass-mailing campaign in SF.
BabyCenter, Art Director, Sales - Mar 2014 to Sep 2019
My primary responsibility at BabyCenter was supporting the Sales and Sales Marketing departments through the conceptualization and creation of mockups and presentation materials for our top-tier advertising clients.
These included everything from PowerPoint and / or printed presentations, to emails, static-banner ads, trade show materials, etc.
Over my last year, I returned to my UI / UX roots as the Lead Designer for the Monitization team, where the focus was on designing new, engaging ad products for our partners.
Fun Fact: In 2018, I pushed the limits of PowerPoint to create an interactive backdrop for a talk given by our VP of Sales. It was 40 feet wide.
Attracta, Creative Director - Feb 2010 to Feb 2013
Attracta was a small Napa-based company where the focus was delivering basic SEO services on a massive scale through webhosts. During my time there we grew the customer base from about 15,000 to over 2,000,000, and with only a small group responsible for all product development, the environment was rapid iteration and fast-paced production. Just how I like it.
In my role as Creative Director I was responsible for all things Design. From the UI / UX design of their core product, to trade-show collateral.
AOL Advertising, Contract Designer - May 2008 to Feb 2010
Working with AOL Advertising, my services were used when quick turnaround was essential. Supplementing the in-house design department, I was responsible for creating design products for use within the San Francisco office and its related functions. Products included: Business cards, letterhead, HTML emailers, PowerPoint presentations, t-shirt designs and large-format printed signage, among others.
Dow Jones MarketWatch, Senior Designer - Mar 1998 to Mar 2008
As Senior Designer at Dow Jones MarketWatch (formerly CBS) I was responsible for the creation of illustrations and infographics to compliment real-time financial news articles, page layouts for special features and various marketing materials.
I was also heavily involved in the creation of highly-successful proposals and final products for our many advertising clients, including: Budweiser, American Airlines, Charles Schwab, De Beers and Stoli Vodka to name a few. I am very proud of this work as we were on the cutting edge in the move from standard banner ads to the more targeted, dynamic advertising we see online today.
In my time there, I worked closely with the Creative Director, Editor in Chief, Managing Editor and VPs of both Ad Sales and Marketing, among others and was an important contributor in our transition from pre-IPO start up to publicly traded, financial-news powerhouse.
Fun Fact: The design proposals I created for Budweiser helped us land the first known $1mm online-advertising contract.
With the full-time Design Lead going on leave, I was brought into this contract role to cover design needs during the launch of the new UCSF Health website, as well as the start of development on a second, new site.
With my background in marketing design, I also took on some non-web design duties including a large print campaign announcing the new site's launch, Social assets and a mass-mailing campaign in SF.
BabyCenter, Art Director, Sales - Mar 2014 to Sep 2019
My primary responsibility at BabyCenter was supporting the Sales and Sales Marketing departments through the conceptualization and creation of mockups and presentation materials for our top-tier advertising clients.
These included everything from PowerPoint and / or printed presentations, to emails, static-banner ads, trade show materials, etc.
Over my last year, I returned to my UI / UX roots as the Lead Designer for the Monitization team, where the focus was on designing new, engaging ad products for our partners.
Fun Fact: In 2018, I pushed the limits of PowerPoint to create an interactive backdrop for a talk given by our VP of Sales. It was 40 feet wide.
Attracta, Creative Director - Feb 2010 to Feb 2013
Attracta was a small Napa-based company where the focus was delivering basic SEO services on a massive scale through webhosts. During my time there we grew the customer base from about 15,000 to over 2,000,000, and with only a small group responsible for all product development, the environment was rapid iteration and fast-paced production. Just how I like it.
In my role as Creative Director I was responsible for all things Design. From the UI / UX design of their core product, to trade-show collateral.
AOL Advertising, Contract Designer - May 2008 to Feb 2010
Working with AOL Advertising, my services were used when quick turnaround was essential. Supplementing the in-house design department, I was responsible for creating design products for use within the San Francisco office and its related functions. Products included: Business cards, letterhead, HTML emailers, PowerPoint presentations, t-shirt designs and large-format printed signage, among others.
Dow Jones MarketWatch, Senior Designer - Mar 1998 to Mar 2008
As Senior Designer at Dow Jones MarketWatch (formerly CBS) I was responsible for the creation of illustrations and infographics to compliment real-time financial news articles, page layouts for special features and various marketing materials.
I was also heavily involved in the creation of highly-successful proposals and final products for our many advertising clients, including: Budweiser, American Airlines, Charles Schwab, De Beers and Stoli Vodka to name a few. I am very proud of this work as we were on the cutting edge in the move from standard banner ads to the more targeted, dynamic advertising we see online today.
In my time there, I worked closely with the Creative Director, Editor in Chief, Managing Editor and VPs of both Ad Sales and Marketing, among others and was an important contributor in our transition from pre-IPO start up to publicly traded, financial-news powerhouse.
Fun Fact: The design proposals I created for Budweiser helped us land the first known $1mm online-advertising contract.
education
School of Communication Arts, Raleigh NC - 1994 to 1995
Certificate in Computer Art and Animation
Durham Technical College, Durham NC - 1992 to 1994
Required college courses
Southern High School, Durham NC - 1988 to 1992
High School Diploma
Certificate in Computer Art and Animation
Durham Technical College, Durham NC - 1992 to 1994
Required college courses
Southern High School, Durham NC - 1988 to 1992
High School Diploma
about
My thoughts on design are simple: Be direct. Or, to borrow from George Orwell and his Five Rules for Writing, "Never use a long word where a short one will do."
Unpretentious and efficient. It applies equally to both writing and design. It speaks of clear communication which, in our world of information overload, is more important than ever.
As far as me personally, I am a self-professed car nut, hands-in-the-dirt kind of guy and loving father of an awesome young lady.
My tastes range from muscle-cars and good bourbon to blossoming orchids and top-down drives into the sunset. Lil' Wayne to Lana Del Rey. Unique and beautiful things.
Unpretentious and efficient. It applies equally to both writing and design. It speaks of clear communication which, in our world of information overload, is more important than ever.
As far as me personally, I am a self-professed car nut, hands-in-the-dirt kind of guy and loving father of an awesome young lady.
My tastes range from muscle-cars and good bourbon to blossoming orchids and top-down drives into the sunset. Lil' Wayne to Lana Del Rey. Unique and beautiful things.
contact
